These terms are the agreement between you and Re:name Limited when you purchase or use the Re:name Guided Strategic Naming service.
By starting your project, you accept these terms. If you do not accept them, do not start a project. If you have already paid and have not started, you can cancel within 48 hours under our Refund Policy.
Re:name is operated by Re:name Limited, a New Zealand registered company.
Re:name offers four pathways. The specific terms depend on which you purchase.
A separate optional Precision Round add-on may also be offered. It sharpens an existing strategic direction. It is not a replacement for the second Full Naming Run and does not reopen the complete brief.
Prices and any applicable taxes are shown at checkout. Tax treatment may vary according to your location, business status and the currency or product purchased. New Zealand GST (15%) is applied where applicable.
A Full Naming Run is one complete pass through the strategic naming process: context, strategy (WHAT / HOW / WHY), tone, naming requirements, strategic directions, naming rounds, feedback, shortlist and report.
Your purchase of Guided Strategic Naming includes up to two Full Naming Runs for the same business, product or service.
Exploration 1 helps you discover what you respond to.
Exploration 2 returns you to the start of the full strategic process with your original answers pre-populated. You can keep what still feels right, refine what has shifted, add new uploads, reconsider earlier selections, or choose a different strategic direction. Names already presented and your prior feedback are preserved in the audit trail.
What we deliver:
What we do NOT deliver:
We offer a Decision Confidence Guarantee. Full details are in our Refund Policy.
Summary: if you complete both included Full Naming Runs thoughtfully and still do not have a name worth taking forward, you may, within 30 days of your final Decision Report, choose between a refund or an expert refinement pass.
This summary is for convenience only. If it conflicts with the Refund Policy, the Refund Policy prevails.
Names you generate. As between you and Re:name, you retain ownership of your inputs (your business context, your uploaded documents, your feedback). Re:name assigns to you any rights it may hold in the project-specific outputs produced for you, subject to third-party rights and applicable law.
Important limits:
Re:name’s IP. The Re:name methodology, process, framework, naming-territory structure, scoring system, prompts, software code, brand assets, and the Re:name name itself remain our property. You receive a licence to use the service for your project. You do not receive a licence to copy, reproduce, white-label or resell the methodology.
Aggregated learnings. We learn from the patterns of how the service is used. These learnings, in genuinely de-identified and aggregated form, may be used to improve the Re:name service and to describe broad usage patterns. No identifying information about your specific project is shared externally.
When you use Re:name, you agree to:
We treat your project content as confidential project information. We will not identify you, publish your project, disclose your shortlist or use your work as a case study, testimonial or marketing material without your prior written consent.
We may use genuinely aggregated and de-identified service data to improve the product and describe broad usage patterns.
The exceptions are:
We may suspend or terminate your access if:
If we terminate for cause, no refund is due. If we terminate for any other reason, we will refund the unused portion of your purchase pro-rata.
You can stop using the service at any time. Your project data remains accessible during its 180-day retention window.
The Re:name service incorporates AI provided by commercial AI services, which may include Anthropic and OpenAI. We have no control over how those providers’ models behave on any given input. We make no warranty that:
Re:name applies a designed methodology and built-in guardrails (phonetic checks, category contamination QA, competitor-claim verification, brand-conflict screening) to reduce known failure modes. These reduce errors; they do not eliminate them. Factual and legal checks remain your responsibility.
This service is not legal, tax or trademark advice.
To the maximum extent permitted by law, the Re:name service is provided “as is” and “as available”. We disclaim all implied warranties of merchantability, fitness for a particular purpose, and non-infringement, except those that cannot be excluded under New Zealand consumer law or the consumer guarantees applying in your jurisdiction.
Nothing in these terms excludes, restricts or modifies any consumer rights you have under the New Zealand Consumer Guarantees Act 1993, the Australian Consumer Law, or equivalent legislation in your jurisdiction.
To the maximum extent permitted by law:
This limitation does not apply to liabilities that cannot be limited by law (such as for personal injury caused by negligence).
Our handling of your personal information and confidential project information is governed by our Privacy Policy. By using the service, you consent to that policy.
These terms are governed by the laws of New Zealand. The courts of New Zealand have exclusive jurisdiction to resolve any dispute arising from these terms. This does not affect any mandatory consumer protections in your country of residence.
If you are an Australian consumer, the Australian Consumer Law applies in addition to these terms. If you are an EU or UK consumer, your mandatory consumer protections apply.
We may update these terms occasionally. The “Last updated” date will change when we do. If the changes are material, we will email account holders 14 days before they take effect. Continued use after that date means acceptance of the new terms.
For any question about these terms, your project, billing, or your account: