A selection of naming projects from Re:name and Re:brand, including award-winning work across healthcare, FMCG, energy, social services, industrial, professional services and not-for-profit sectors.
Every name below had a job to do.
Some needed to resolve confusion. Some needed to carry legacy. Some needed to create clarity in a crowded market. Some needed to give a new organisation something people could believe in. The common thread is process.
Naming role: Continuity, clarity, modernity.
A name created to move beyond Tesla confusion while preserving the deeper Nikola Tesla lineage in a shorter, more ownable form.
Read the case study →Naming role: Community, direction, care.
A name that combines cultural relevance with a universal metaphor of guidance, support and safety.
Read the case study →Naming role: Clarity, appetite, commercial growth.
A direct, useful name that made the offer instantly clear and helped shift the brand from niche outdoor product to broader retail relevance.
Read the case study →Naming role: Precision, category ownership, recall.
A compact, category-literate name that signals neutrality, chemistry and practical protection.
Read the case study →Naming role: Consolidation, capability, unity.
A unifying name for multiple businesses coming together, built around the idea of many capabilities moving as one.
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